Yusufi Masala, a name that tells a story of heritage, enterprise and passion. The story of a man, Haji Mohammed Yusuf Ali, who founded Yusufi Masala that’s one of the most respected names today. A few furlongs behind our ancestral house there was a pond, called Khawaja Pond, the water used to collect during the rainy season, from which a lot of grass grew. For the crop to grow, the grass is removed by running a hoe (Nagarkunti), due to which its roots come out, which are full of fragrance and the fragrance spreads in the nearby areas, as in Urdu it is called Nagarmotha- The creative minds of our forefathers decided to take advantage of this herb and to increase their productivity, they created a hair and body Masala by adding a few more herbs to it and in today’s history, 17 precious herbs became Yusufi Masala. The one that touches your heart.
Mr. Haji Mohammed Yusuf Ali acknowledged his forefathers’ process of making herbal bathing powder and named it “Yusufi Masala” since then “Yusufi” became our family surname.
The Yusufi Masala family has been involved in the art and science of making herbal bathing masala and other hair and body products for over 120 years. Yusufi masala is the name given to the herbal bathing powder made from extracts of roots, stems, leaves, flowers, fruits etc.
Mr. Mohammed Khasim Ali Anwar Yusufi, the eldest son of Mr. Haji Mohammed Yusuf Ali, has used his God-given talents to promote his father’s business and bring these products to the common man.
Mr. Mohammed Mumtaz Ali Yusufi, third son of Mr. Haji Mohammed Yusuf Ali, took the existing business in his able hands and helped markedly increase the fortunes of Yusufi Masala and helped reach them to new heights. “Yusufi Masala, under the leadership of Mr. Mohammed Mumtaz Ali Yusufi, is the fastest growing and the most prestigious Herbal industry in India. This approach of honesty, innovation and fair business practices gives Yusufi Masala its real scent of success.
Yusufi Masala is known for its finer selection of high quality Indian herbs. It is one of the most respected firms today in the herbal trade in India because of its strong commitment to quality. Yusufi Masala fragrance has found wide appeal throughout India. At present the products are being exported to most states, Telangana, Andhra Pradesh and Maharashtra to name a few.
India has regions ranging from the Snow-Capped Mountains to the Deserts, from the Plains to the RainForests. This diversity has bestowed abundant varieties of Fragrant Roots, Woods, Leaves, Flowers, Fruits and Spices to India. Each of us is stirred by a variety of herbs, may it be the fresh green leaves of a tree, the roots of a plant or the ever present odours of the beautiful flowers. We strive to capture the essence and beauty of the natural world. The Yusufi Masala family has a unique history of preserving the traditional art and science of making herbal bathing masala and other essential hair, face and body products in India. The knowledge has been passed down through the generations. These are products truly cherished and nourished by a family.
One of the very important contributions of Mr. Mohammed Mumtaz Ali Yusufi to the Indian Herbal Industry are the creations of Special Yusufi Herbal bathing Masala®,Yusufi Chiksa® for face, Yusufi Paste® for Hair, Yusufi Herbal Face Pack® for face, Yusufi Jasmine Oil®, Yusufi Roghan Amla Oil®, Yusufi Mumtaz Navratan Oil®, Yusufi 27 jadi booti Hair Oil®, Yusufi Rose Water® and Yusufi Herbal Body Wash®. It took Mr. Mohammed Mumtaz Ali Yusufi, nearly decades perfecting these herbal products. Yusufi Herbal bathing Masala® is cherished and loved by Indians and Herbal Fragrance Lovers for over 100 years, who use it for personal benefits, on Eid and Diwali or other Festive as well as marriage occasions and for use in Prayers and Pooja. Because of its wide appeal and great benefits it is a heritage product that we are really proud of. Its benefits are appreciated by customers not only in India but all over the world.
Mr. Mohammed Mumtaz Ali Yusufi has two sons Mr. Mohammed Ehtesham Ali Yusufi and Mr. Mohammed Kashif Ali Yusufi who is actively involved in carrying on the traditional family business. They will help continue the Legacy of the Yusufi Masala family in helping to preserve and promote this Art and Science of making herbal Products with the same passion and precision.